Men walking with billboard of food delivery app in Bengaluru

In Bengaluru, where creativity meets competition, a food delivery app “Swish” recently sparked debates with its bold "human ads" campaign. The strategy featured individuals carrying illuminated billboards advertising the app’s 10-minute delivery. While it went viral, garnering over 1.35 million views on X (formerly Twitter), reactions were mixed.

Some praised its ingenuity, calling it a fresh take on advertising, but others raised ethical concerns about the physical toll on participants and the broader implications of such tactics. The campaign reignited questions about the balance between creativity and responsibility in marketing.

Bengaluru, known for eye-catching campaigns, has seen innovation without exploitation, like the recent 3D billboard for a coffee brand. This example shows how technology can deliver impact without compromising ethics.

By using tech-driven creativity, ensuring fair treatment, and gauging public sentiment, businesses can achieve bold ideas that inspire trust and loyalty.

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